Hannah Lindow

It's not just the logo or the tagline.
It's the feeling people get when they see, hear, or experience your brand. And that feeling? It's rooted in psychology.
From color theory to emotional triggers, the most iconic brands in the world (Nike, Apple, Coca-Cola) leverage behavioral science to craft brand experiences that stick.
Our brains are wired to process brands the same way we process people. We seek consistency, emotional connection, and recognition.
According to Harvard professor Gerald Zal...

A marketer’s worst nightmare? Miscommunication. Especially when trying to speak to multiple generations at once. And with people of all ages scrolling through your content, crafting a message that resonates with each of them can be challenging. So, what is each generation looking for when it comes to ads popping up on their phones?
Core Values: Uniquely, Gen-Z is the first generation to have never experienced a world without technology. All they’ve ever known is the web at their fingertips, maki...

Technology is moving fast, and Artificial Intelligence (AI) is a big part of that change. AI is getting better every day, assisting with everything from writing emails to supporting doctors and businesses. But instead of being something to fear, AI can be a helpful tool if we use it the right way.
It’s normal to feel unsure about new technology. In the past, people were scared of cars, phones, and even the internet. But over time, those tools became a normal part of life. The same thing is happe...