At a time when meaningful storytelling shapes conversations, influences brands and sparks movements, one School of Journalism and Mass Communication (SJMC) course is teaching students how to use their voices for impact. Social Impact Storytelling (Journ176), taught by teaching faculty Adam Schrager, is designed to help students understand not just what makes a compelling story, but why it matters.
Through multimedia storytelling and real-world examples, students learn how to analyze social impa...

Stepping into Tomás Dodds’ office is like stepping into his mind. His whiteboard is neatly divided into sections: Journalism 676, Public Tech Media Lab, UW Center for Journalism Ethics. His upcoming events, to do lists, due dates and meetings all written neatly serve as proof that Dodds joined the School of Journalism and Mass Communication (SJMC) and hit the ground running. Within his first few weeks at the University of Wisconsin-Madison, Dodds has revolutionized the state of journalism on and...

What does it mean to feel seen on a college campus? For Savannah Schuyler, this question sparked an in-depth journalism project, where she researched, interviewed and learned from the indigenous people surrounding her. More than that, however, this question ignited her ambition for her future career.
Schuyler, a junior in the School of Journalism and Mass Communication (SJMC), dreams of writing for her tribe’s newsroom. As a member of the Oneida tribe in the Turtle clan, Schuyler came to Madison...

On Nov. 3, 2025, the School of Journalism and Mass Communication (SJMC), Department of Communication Arts and SuccessWorks hosted the annual Communications Career and Resource Fair. With agencies, organizations and firms from a wide range of industries, the event gave students valuable opportunities to network with professionals and explore potential career paths.
The SJMC’s Board of Visitors graciously donated to and sponsored the 2025 Communications Career and Resource Fair to help support the...

This fall, School of Journalismand Mass Communication (SJMC) Professor Young Mie Kim won the Vilas Distinguished Achievement Professorship (VDAP). The award recognizes University of Wisconsin-Madison faculty members whose distinguished scholarship has advanced the confines of knowledge, and whose excellence also includes teaching or service. The VDAP provides $75,000 in flexible funding to assist recipients in furthering their scholarly pursuits.
Kim was nominated by the SJMC Awards Committee in...

A marketer’s worst nightmare? Miscommunication. Especially when trying to speak to multiple generations at once. And with people of all ages scrolling through your content, crafting a message that resonates with each of them can be challenging. So, what is each generation looking for when it comes to ads popping up on their phones?
Core Values: Uniquely, Gen-Z is the first generation to have never experienced a world without technology. All they’ve ever known is the web at their fingertips, maki...